The household appliance industry has been growing and improving in Turkey since the 1950s, and today Turkey is Europe’s leading white goods manufacturer.
Looking at production rates over the last decade, Turkey gives direction to the sector with a production capacity of 25 million units per year. The Turkish household appliance industry has more than 50 major and mid-scale manufacturing companies, surrounded by a large supplier industry of more than 1,000 firms.
Approximately 20% of the parts and components suppliers are united under BEYSAD (White Goods Suppliers Association).
What this means for an investor
This density offers a wide pool of options both for investors seeking an acquisition target and for manufacturers looking to move their supply chain to Turkey. However, supplier quality and capacity vary considerably from firm to firm — identifying the right target requires field knowledge.
At Haltin we know this network first-hand: which supplier works for which OEM, their capacity and quality levels, and their ownership structures.