Small Domestic Appliances (SDA) include consumer products such as cookers, vacuum cleaners, toasters, food processors, kettles, juicers, blenders and mixers.
Major manufacturers in Turkey include Arnica, Arzum, Arçelik, Beko, Conti, Elma, Eksen, Ernemaş, Fanjet, Kumtel, Korkmaz, Saruhan, Vestel, Candy, Hoover and Süsler.
Most of these manufacturers are united under KESİD (Small Domestic Appliances Industrialists Association) to add value to the industry in Turkey.
Despite the global economic slump, the Turkish SDA industry has registered 4% growth.
Opportunity areas
The segment contains mid-sized players with strong brand recognition but a need for scale and technology investment. This makes it fertile ground for both strategic partnership and acquisition scenarios.